Friday, May 10, 2013

Retailers shy away from social logins

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Facebook Login integration is twice as popular with European online retailers than with their US counterparts, reveals the ‘Login to Boost Checkouts’ study by Betapond.

The report scored the websites of 200 of Europe’s top online retailers against a best practice social integration benchmark.

14.5% of European online retailers implement Login with Facebook, compared to 6% in the US (according to a previous Sociable Labs report).  

ASOS and Hepsiburada topped the social study, achieving 79% against the social criteria. Both sites have implemented Login with Facebook, and feature a good array of social sharing options on product pages.

However, not all retailers have embraced social ecommerce, with 33 out of the 200 assessed offering no social elements at all.

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