Most integrate social on mobile sites
Small businesses face the ongoing challenge of having fewer resources and less time to pour into marketing efforts than larger companies. Despite this, a March poll of US small businesses by marketing tool provider Constant Contact found that these firms were taking pains to incorporate both social media and email marketing into their mobile efforts in high numbers. In fact, more than seven in 10 small businesses had used mobile technology for both types of marketing.
Of that one-third of surveyed small businesses that had gone a step further and optimized their websites for mobile, 70% had made the effort to also ensure their sites worked well with social media. A good percentage of these businesses also incorporated information about menus and inventory, along with videos, on their mobile sites.
More than half of firms that had not adopted mobile marketing said there was a lack of interest on the part of customers in mobile communications. And 47% said they had not bothered implementing mobile payment options because customers hadn’t expressed a demand for it.
But just because small businesses’ customers are not giving voice to a demand for mobile technology doesn’t mean that it isn’t there. Smaller firms, especially, can be hurt by failing to cater to mobile users, whose searches are closely linked to a hunger for local information.