Smartphone applications ranging from news, health, shopping and music are being downloaded at up to three times the rate of their tablet counterparts, according to Kantar Media.
Social networking was the most popular type of smartphone app, with 37% of smartphone web users surveyed saying they had downloaded a social networking app in the past 12 months.
While this was the second most popular kind of tablet app, just half that amount (18%) of tablet web users surveyed had downloaded a social networking app in the past 12 months.
The biggest gap was evident across health and diet apps, which were downloaded by 11% of smartphone web users but just 3% of tablet web users – a difference of more than triple. The smallest gap was for property apps – downloaded by 4% of smartphone web users and 3% of tablet web users.