Hindustan Unilever, one of the leading consumer goods, beverages and personal care products company in India, had the largest number of trusted entries from a single group in The Brand Trust Report, 2013 (BTR 2013). A total of 36 of HUL 's 45 brands were listed among India's Most Trusted Brands in the report.
The third edition of BTR 2013 listed India's 1,100 Most Trusted Brands based on a primary research conducted across 16 cities on its proprietary 61-attribute Brand Trust Matrix by Trust Research Advisory (TRA).
Commenting on the findings, N. Chandramouli, CEO, Trust Research Advisory, said: "The strength of Hindustan Unilever comes from its brands and it is evident in the strength of trust held in them. However, HUL lacks category leaders in many cases and brands like Tide from P&G in fabric-care, Colgate from Colgate-Palmolive in Oral Hygiene, Vadilal in Ice-creams and Kent in Water Purifiers are category leaders."
From the HUL portfolio, Lux was ranked as India's 15th Most Trusted Brand, followed by Dove (India's 19th Most Trusted) and Ponds (India's 23rd Most Trusted). HUL also weighed the heaviest in the bath and beauty category with 18 brands out of the 68.
In the Tea Category among F&B brands, HUL had four brands among the six listed in the report. These include Red Label (262nd), Lipton (343rd), Taj Mahal Tea (442nd), and Taaza (782nd). In the Homecare Category, two HUL brands, Domex (All India 187th Most Trusted) and Vim (All India 250th Most Trusted) held the first two positions.
In the Fabriccare Category, Tide (All India rank 60th) from the Proctor & Gamble stable led others, followed by three HUL brands, Surf Excel (63rd), Rin (110th) and Wheel (271st). The Hindustan Unilever brand, independently listed in the report was ranked India's 324th Most Trusted Brand. The umbrella brand which had been ranked the 60th Most Trusted brand in India in last year's report, fell substantially.
The TRA will also launch another report titled India's Most Attractive Brands in August 2013, the primary research for which is currently under way.