Monday, June 17, 2013

CPG Trends & Implications

Indy Sawhney of Mindtree writes about some of the key trends that are effecting the CPG organizations, these are – mobile technology adoption, increased demand for brand engagement, real-time consumer advocacy, strong competition from private labels, striving for retail excellence, collaboration with customers, insourcing core and outsourcing non-core activities, and finally predictive analytics and data driven insights for optimization.

Read more of these trends and their implications here

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