Monday, June 17, 2013

For CPGs, Mobile Ads Meet Awareness Goals.

CPG advertisers are becoming more adept at burgeoning mobile tactics like mobile video advertising, mobile social media and location-based mobile ads. 

Millennial and comScore also noted the calls-to-action embedded in mobile ads. Mobile actions vary but commonly direct users to watch a video or visit the brand’s social media page. 

In fact, 44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers. Moreover, 34% of CPG mobile advertisers used some sort of social media post-click action, compared with only 18% of all advertisers. 

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