Saturday, June 1, 2013

Local Consumer’s Digital Path to Purchase More Convoluted Than Ever

Local Internet marketing. So fun and easy to talk about but very, very difficult to do.
It’s a trouble spot for many local marketers because there is so much ground to cover. With that knowledge, now consider putting yourself on the other side of the table as the consumer. There are so many information sources that can help (or hinder) a purchase decision. While having information is a good thing, there is such a thing as ‘too much of a good thing’.
Local Market Lauch, a player in the local space that delivers business listings management and local presence solutions, has put together an infographic showing this local consumers’ digital path to purchase. Marketers take note.
Local Market Launch infographic

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