Wednesday, June 19, 2013

Marketing for the Digital Consumer: Road map for CPG Companies

To fulfill the demands of the digital consumer, CPG companies need to make a paradigm shift in their marketing. 

This paper details how CMOs should build long-term relationships with individual customers, leverage multiple channels, centralize to gather actionable data, and integrate to measure return on marketing investment (ROMI). It also details the importance of a partnership with the CIO to augment the company’s digital marketing initiatives.

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