Wednesday, June 19, 2013

Mobile Marketing Isn't About Screens or Devices, It's About Behavior

Anna Bager writes that marketers can't remember this often enough: Mobile is not one screen or two screens. Or three screens (smartphone, tablet, and e-reader). Or four (ultrabook). Or five (phablet). Or six (fill in the blank with whatever connected device consumers will be flocking to next.) Google Glass? The Apple iWatch? Mobile is a behavior. 

The only common thread uniting the vast and diverse mobile arena is that consumers are taking a connected device with them on the go.

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