Friday, June 14, 2013

Mobile Marketing Trends for CPG Companies.

A new study by Millennial Media and comScore shows that mobile spending for consumer packaged goods went up 235% from 2011 to 2012.

They studied a group of mobile users over a three month period and found that 29% of men and 41% of women used their phones to research consumer product details. For in store mobile usage, 40% of women and 47% of men used their phones to find deals or coupons.

These consumers also used their phones to check availability, compare prices or consult with friends or family. The study found that beverage companies are the largest advertisers, with 43% of the mobile advertising spend followed by 28% for personal care, 14% for food, 10% for household products, and 5% for pet products.

Read more here

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