Saturday, June 15, 2013

Mobile media predicted to exceed $200 billion by 2017

Global spending on consumer mobile media will rise from $161 billion in 2012 to over $200 billion by 2017, according to a new study from Strategy Analytics.

The increase will be driven by huge increases in spending on mobile applications, games, music, video, ringtones, wallpapers and alerts.

Mobile advertising will become an increasingly important source of revenue, more than tripling to $42 billion by 2017, and accounting for 18% of total mobile media spending.

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