Friday, June 21, 2013

Mobile optimisation trends

Almost three quarters (72%) of companies are planning to increase their spending on mobile channels this year, according to the Econsultancy / IBM Tealeaf Reducing Customer Struggle report.
Three-quarters of organisations surveyed say that mobile is ‘important’ (42%) or ‘critical’ (32%) to their business objectives. Just 6% of respondents don’t consider mobile important.

More than a quarter (27%) of responding organisations say their customers rate their brand’s mobile user experience as ‘good’ (23%) or ‘excellent’ (4%), up from a fifth in 2012.

What do you think are the most serious issues your customers encounter when they interact with your brand via a mobile device?

 Most serious issues customers encounter when they interact with brands via a mobile device - Econsultancy / IBM Tealeaf Reducing Customer Struggle 2013

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