Saturday, June 15, 2013

Mobile shoppers are on the look out for bargains

A Tradedoubler survey of 2,500 smartphone users has found that 52% of respondents who shop at least once a month on their device have at least one performance marketing app on their mobile.

Price comparison apps prove most popular (32%) amongst shoppers surveyed, followed by coupon/voucher code (23%); loyalty or reward (22%); daily deal/group buying (20%) and cashback apps (19%).

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