Friday, June 14, 2013

Mums love Facebook

Image representing Facebook as depicted in Cru...

A new report from BabyCentre shows that more than half of the mums surveyed said that checking Facebook is the very first thing they do when they wake up in the morning (compared to a quarter of the general population).

This regular usage adds up to the average mum spending 9.7 hours a month on Facebook according to comScore.

The report also indicates that social networking is driving purchasing as over two thirds (68%) of mums say that they use parenting social media platforms for brand and product recommendations, a figure which has increased 42% since 2009.

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