Saturday, June 22, 2013

No. 1 Position in Google Gets 33% of Search Traffic [Study]

New findings from online ad network Chitika confirm it's anything but lonely at the top. According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:
percentage-of-traffic-by-google-results-position-chitika
Understanding what any one ranking means to your SEO campaign in terms of traffic and conversions is the key to unlocking that ranking's value. So while studies like these can be important in educating stakeholders for buy-in, use the data wisely.

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1 comment:

increase website conversion rate said...

Thanks for your article. I have used Googles Website Optimizer and it is quite a handy tool. I recommend it to all my clients.