No. 1 Position in Google Gets 33% of Search Traffic [Study]
New findings from online ad network Chitika confirm it's anything but lonely at the top. According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:
Understanding what any one ranking means to your SEO campaign in terms of traffic and conversions is the key to unlocking that ranking's value. So while studies like these can be important in educating stakeholders for buy-in, use the data wisely.