Monday, June 10, 2013

Online satisfaction reaches new heights

Consumer satisfaction with online shopping experiences is currently reaching some of the highest levels since tracking began in 2008, according to a white paper from eDigitalResearch and IMRG.

The report shows that user satisfaction reached an all-time high between July 2012 and January 2013 of 83.4%, rising from its lowest score of 76.7% in July 2009.

However almost a quarter (23%) of respondents said that they wanted a better delivery experience, while another 17% felt that a quicker response to their queries would help during their purchase journeys.

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