As social media continues to grow and users flock to new websites every day, it's become impossible to deny how beneficial Facebook, Twitter and LinkedIn are for marketing your business, and that's to say nothing of burgeoning networks like Google+ and Pinterest.
These sites have massive followings which you can easily tap into by starting a social media marketing campaign and expanding your company's digital reach. For instance, there are over 700 million unique users on Facebook, as noted in the infographic. While you won't be able to convert all of these consumers into customers, you can certainly generate new leads from Mark Zuckerberg's sizable audience.
However, that doesn't mean that Facebook is always the right network for your advertising efforts. The most important part of your campaign is deciding which site is perfect to reach your target audience and help you achieve specific objectives.
For instance, if you're looking to hire new employees or reach potential business-to-business prospects, LinkedIn is likely the best option because it was designed to be a professional social network. On the other hand, Google+ would be a great choice if you want to boost your rankings on Google’s search engine, and Pinterest is an effective tool for sharing pictures with your fans.
What actions to take on social networks
Every social network is different. While Twitter emphasizes text, Pinterest focuses on pictures and Facebook is a hybrid of the two, especially with its new layout that gives businesses ample room to post new images. When you're using various sites, you should take specific steps as outlined in the infographic. However, there are some actions you can take regardless of what network you're using.
First and foremost, you should communicate directly with your followers instead of only posting general messages to your page. The objective of social media marketing is to foster a community and establish connections between your small business and its loyal customers. On Facebook, this means replying to comments and tagging fans in pictures and posts. When followers tweet at you, retweet them and start a public conversation, rather than hiding it in direct messages. For LinkedIn marketing, join groups and post content to forums so your posts will be seen by as many people as possible.
Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.