Thursday, July 18, 2013

11 great ways to use digital technology in retail stores

The use of digital technology in bricks and mortar stores has increased rapidly over the last few years. 
Burberry
Burberry's flagship London store aims to bring some of the web experience to the high street, featuring mirrors that double as video screens and staff armed with iPads.

Other clever tricks include the use of radio-frequency identification technology (RFID), which triggers related catwalk footage when some products are taken into a fitting room, or near a video screen. 
A mixture of the practical and experiential. 

Tommy Hilfiger

This is an old one (from 2008) but still a good idea which could be developed for window shopping.
This campaign encouraged shoppers to leave their images for use in a collage of images being shown in shop windows. 

Nordstrom

Nordstrom uses mobile POS devices in its stores to enable staff to check out customers anywhere in its stores, and cut the queues down. 

Audi City

Audi's digital dealership, Audi City, contains no cars, only huge screens on which customers can view and choose their preferred features. 
The new digital showrooms are designed to fit into an area the size of a regualr shop, and are designed for city centes where traditional dealerships aren't possible.  

Tesco 

Tesco has trialled touchscreen kiosks in several stores. These allow for stock checking and ordering: 
The retailer has also used interactive mirrors which allow users to try clothes on 'virtually' using a gesture based interface. 

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