Saturday, July 20, 2013

72% of business get 10% of their traffic through mobile

Data from the new Econsultancy and IBM Tealeaf Reducing Customer Struggle Report examines the proportion of traffic that businesses receive through mobile devices.

It found that around three-quarters (72%) of responding companies said that mobile accounts for more than 10% of traffic, up from 52% in 2012.

The proportion of respondents who said that more than 20% of their traffic can be attributed to mobile has more than doubled in the last 12 months, from less than a fifth (17%) in 2012 to 41% this year.

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