Friday, July 19, 2013

77% of online display ads are never seen

77% of online display ads are never seen, according to a new report from Sticky.

Sticky tracked 500 consumers across 25 different websites with 25 different brand ads. Results showed varied seen levels (9% to 41%) with an average of 23% seen.

Consumers spent an average of 1.7 seconds looking at the ads across all brands and sites

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