Benefits of Digital Asset Management
Agility: Helps CG companies achieve faster time-to-market schedules by sharing and using marketing material across appropriate markets.
Efficiency: Enables consistency in marketing-related activities; improves the speed of execution and efficiency.
Measurability: Makes it easier to track usage of assets across channels and provides data that enables marketers to understand the effectiveness of the assets.
Cost savings: Marketing materials can be rapidly vetted and approved for campaigns and quickly and cost-effectively pushed into the market.