Monday, July 8, 2013

Benefits of Digital Asset Management for CPG companies

P marketing
Benefits of Digital Asset Management

Agility: Helps CG companies achieve faster time-to-market schedules by sharing and using marketing material across appropriate markets.

Efficiency: Enables consistency in marketing-related activities; improves the speed of execution and efficiency.

Measurability: Makes it easier to track usage of assets across channels and provides data that enables marketers to understand the effectiveness of the assets.

Cost savings: Marketing materials can be rapidly vetted and approved for campaigns and quickly and cost-effectively pushed into the market.


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