Velti’s "Mobile Whitebook 2013: Data, trends and best practice", in partnership with Econsultancy, cites some interesting mobile data.
- Over 712m smartphones were shipped globally in 2012 according to IDC – a 45% increase on 2011.
- Lower-cost smartphones made by Huawei and ZTC are helping to fuel this trend in emerging markets.
- Nielsen reports a 97% mobile phone penetration in the UK, with 64% of these being ‘smartphones’.
- In 2012, smartphone penetration in the UK crested 50%. At the end of 2012, penetration levels were close to two-thirds of the population.
Smartphone use is, of course, a global phenomenon. Smartphone penetration in the EU5 has also crossed into the mainstream at 57%, which is higher than the respective penetration rate of the United States (54%). Meanwhile, rates are lower in Germany (51%) and Italy (53%).