Monday, July 15, 2013

Most important features for mobile apps

Data from our new Mobile Commerce Compendium shows that, more than anything else, consumers want to be rewarded with exclusive offers if they download a retail app, with 38% of respondents selecting this as an important feature for smartphone apps.

The ability to make a purchase in-app (32%) and a loyalty scheme (30%) were also considered to be key features, followed by a store locator tool (26%) and a reserve-and-collect function (21%).

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