Wednesday, July 3, 2013

P&G enters Indian toothpaste market with Oral-B Pro-Health

FMCG giant Procter & Gamble (P&G) today announced its foray into the toothpaste market in India with launch of its Oral-B Pro-Health brand. 

The Oral-B Pro-Health has been specially formulated for India and contains a patented ingredient, stabilised stannous-fluoride complex which helps give significant and advanced at-home oral care, by providing the mouth all-round protection, the company said in a statement. 

"Its exclusive and proprietary technology makes it Oral-B's first toothpaste in India that protects against all areas dentists routinely check," P&G India Marketing Head Kainaz Gazder said. 

With the introduction of Oral-B Pro-Health, P&G will take on rival HUL's Pepsodent and Colgate from Colgate Palmolive, among others, in the Indian toothpaste market that is estimated to be around Rs 6,000 crore. 


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