As a Consumer Packaged Goods (CPG) company, having a Pinterest account and supporting Pinterest on your website can be very beneficial. Not only does Pinterest allow you to post fun and engaging content, it also allows you to promote products and sales. It allows more people to find and engage with your brand. With a user base of over 10 million people and the average usage time being more than an hour per day, a Pinterest account has the ability to open doors for a company that relies on consumer participation. Pinterest for CPG marketing can be very effective…if done correctly.
Promote sharing on Pinterest
To promote consumer interest in your Pinterest account, keep the content of your account dynamic and engaging. Many have found success sharing around 40% inspirational pictures, another 40% informative content, and the rest business related. Pinterest gets the second largest number of clicks through shopping sessions out of all social media websites, so engagement from these pictures can be very valuable.
Apart from having a Pinterest account, make your website Pinterest friendly, by adding the Pin It button for every picture you post on your website or blog. Additionally, you can expand Pinterest coverage of your website, by including a button to share on Pinterest. Link your Pinterest account to you website or blog by adding a picture on your Pinterest account that leads to your website every time you make a new post or update.
Establish yourself as an expert
As would any company, you would want to project yourself as professional and an expert in your industry. Being on top of a Google search has this benefits and Pinterest can help. Incorporate keywords into your pin board as well as picture titles and add keyword rich descriptions. Accompany your keywords with hashtags so that your customers can easily find what they are looking for.
The Pinterest Demographic
Pinterest is mostly composed of young adults, between 18 and 30 years of age, the large majority of which are females. With 82% of Pinterest users being women, engagement of these users can be key for a CPG company.