Just over one in five (22%) commercial emails sent globally on the first half of 2013 never made it to the subscriber’s inbox, according to a new report from Return Path.
Furthermore, the global inbox placement rate actually declined slightly versus the first half of 2012, dropping 4% year-on-year.
Return Path’s report also looks at deliverability by industry. Retailers proved to be one of the best performing sectors with an inbox placement rate of 92%, up 5% on last year’s total.
Only utilities (95%), consumer products (93%) and publishers (97%) performed better in the first half of 2013.