Friday, August 23, 2013

25% of top brands still use Twitter for broadcasting

A new report from Brandwatch shows that a quarter of the world’s major brands are still using Twitter as a broadcast channel rather than bothering to actively engage with consumers.

Of the 253 brands monitored, 97.6% brands tweeted, compared to 90% in 2012 and just 62% in 2011. More than half of these brands (145) tweeted 30 times per week or more.

Overall, Twitter usage among the world’s biggest brands has been steadily increasing since 2011, up to 97% from just 62% two years ago.

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