Monday, August 12, 2013

Age and gender affect showrooming

New figures from eDigitalResearch and IMRG have revealed the effects of age and gender on customer behaviour through mobile in-store.

The figures revealed that 54% of 35-44 year old and 53% of 45-54 year old respondents had browsed mobile retail websites while in the store of another retailer.

The 25-34 bracket appear to be the leaders in terms of follow-up in-store mobile activity, with 28% of them going on to order items while actually still in store. Of those who went on to make the purchase from a competitor, 66% stated that price was the main reason for shopping elsewhere.

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