Saturday, August 31, 2013

APAC mobile budgets predicted to rise

A Warc survey of 336 client-side advertisers and marketing services agencies across 13 markets in Asia-Pacific found that mobile accounted for 10% or less of marketing budgets in 2013.

But almost all respondents (90%) expected that budgets would increase in the next year, with a third (34%) predicting an increase of up to 75%.

One problem highlighted by the survey was consumer concern over privacy and security, which 42% of marketers felt was holding the industry back.

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