New research by Outbrain shows that users reading articles on mobiles and tablets always display a higher click through rate (CTR) than on desktop, regardless of type of content they are consuming.
The data showed mobile CTR is a third (34%) higher compared to other platforms. CTRs vary depending on the specific type of content being read.
Entertainment articles: compared to desktop, mobile CTR is 54% higher, tablet 37% higher.
Sports articles: compared to desktop, mobile CTR is 36% higher, tablet 39% higher.
And the most popular type of content via mobile is electronics articles with CTRs 91% higher than desktop, and tablets 45% higher.