Saturday, August 10, 2013

Consumers more engaged with mobile content

New research by Outbrain shows that users reading articles on mobiles and tablets always display a higher click through rate (CTR) than on desktop, regardless of type of content they are consuming.

The data showed mobile CTR is a third (34%) higher compared to other platforms. CTRs vary depending on the specific type of content being read.

Entertainment articles: compared to desktop, mobile CTR is 54% higher, tablet 37% higher.
Sports articles: compared to desktop, mobile CTR is 36% higher, tablet 39% higher.

And the most popular type of content via mobile is electronics articles with CTRs 91% higher than desktop, and tablets 45% higher.

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