Friday, August 30, 2013

CPCs for Google Shopping ads have increased 53% year-on-year

The cost per click (CPC) of Google’s Product Listing Ads (PLAs) has increased by 53% year-on-year, reaching an all time high in June as the search engine finally completed the transition of shopping results to a commercial model.

In fact, PLA CPCs have increased by 34% since January alone and costs are likely to continue rising despite a slight drop off in July, which is likely as a result of seasonality.

The data, which comes form Marin Software, also shows that shoppers continue to find PLAs more attractive than standard text ads, as evidenced by the fact that PLA clickthrough rates (CTR) have remained higher than standard text ads since November 2012.

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