Friday, August 9, 2013

Informed SEOs generally in favour of Enhanced Campaigns

To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked more than 500 search marketers for their opinion of the switchover as part of the new Econsultancy/Netbooster UK Search Engine Benchmark Report 2013.

It's worth noting that the research was carried out before the system was finally rolled out in July, but it transpires that the largest proportion of both agency (43%) and in-house (56%) respondents still weren’t sure what impact Enhanced Campaigns would have on paid search campaigns.

However for those that did have an opinion on the matter, a higher proportion of both companies (29%) and agencies (35%) thought that the change will have a positive effect on their paid search marketing.

Do you think ‘Enhanced Campaigns’ will have a positive impact on your/your clients’ paid search marketing?

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