Saturday, August 24, 2013

Mobile conversions on the rise

A new study by AOL shows that mobile conversions are increasing due to the fact that people care spending more time using their devices.

Nearly a third (31%) of online conversions across the telecom, retail, auto, and travel sectors occur on mobile devices. This is an increase of 28% since last year.

According to Mediapost, Telecom had the highest proportion of mobile conversions, at 37% (buying new plans and devices), followed by 35% for retail (making a purchase), 22% for auto (finding a local dealer, requesting more information, configuring a car or travel) and 20% in travel (booking a hotel, flight or car reservation).

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