Thursday, August 1, 2013

Mobile Tops Desktop for Social Sharing

Image representing Facebook as depicted in Cru...
The mobile web is the place where users do a bulk of their social sharing, according to June 2013 research from ShareThis, a social sharing application platform, which monitored social activity across 2.4 million sites within its network. Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.
Looking at the various social sites, Facebook dominated social shares on both desktop and mobile, at 56.5% and 60.3%, respectively. However, the remainder of sharing on desktop was reasonably distributed across sites. Email took almost 10% of desktop shares, followed by Twitter and Pinterest. On mobile, by comparison, Twitter and Pinterest beat out all other networks—except Facebook—for social shares by a good margin, with Pinterest taking an impressive 18.9% of mobile social sharing.

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