Saturday, August 10, 2013

On-page factors have higher impact in search rankings

A new report from Searchmetrics shows just how the influence of on-page SEO has changed in the past 12 months by examining the correlation of various factors with high Google rankings.

Virtually all criteria – ranging from the image count to Adlinks – have apparently increased in importance, with a site’s word count showing the biggest difference compared to last year.

‘Title character length’ is one of only two factors showing a slightly negative correlation, however this can be interpreted positively: the shorter the page title of a document, the better the ranking.

Correlation changes since 2012

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