Sunday, August 11, 2013

Online display and outdoor see biggest growth in global adspend

According to Nielsen's quarterly Global AdView Pulse report, television remained the dominant media type in terms of advertising investment in the first quarter of 2013 with a 59% share of media spend share and 3.5% growth globally.

Online display advertising, though measured in a smaller subset of countries, grew a significant 26.3% for the first quarter. Display internet ad growth was particularly impressive in the Asia-Pacific (33.2%) and Latin America (48.2%). Internet even bucked the trend in Europe, boasting growth of 10.4%.

Following display internet, outdoor experienced the largest percent increase in ad spending - up 4.3% to a 3.3% media spend share.

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