According to Nielsen's quarterly Global AdView Pulse report, television remained the dominant media type in terms of advertising investment in the first quarter of 2013 with a 59% share of media spend share and 3.5% growth globally.
Online display advertising, though measured in a smaller subset of countries, grew a significant 26.3% for the first quarter. Display internet ad growth was particularly impressive in the Asia-Pacific (33.2%) and Latin America (48.2%). Internet even bucked the trend in Europe, boasting growth of 10.4%.
Following display internet, outdoor experienced the largest percent increase in ad spending - up 4.3% to a 3.3% media spend share.