Tuesday, August 20, 2013

Snapple Shows How Integration Should Be Done

Snapple Re-enFACTments
Snapple recently enlisted the help of Khoa Phan, dubbed Vine’s most creative stop motion editor, to launch a five-video series showcasing Snapple’s current digital campaign Re-enFACTments. The 23-year-old found stardom on Vine through his stop motion animations and has worked with brands including Taco Bell and MTV.

The Vines, which appeared on Phan’s timeline, animate Snapple fact #754: An alligator can go through 3,000 teeth in a lifetime. The videos link to Snapple’s webpage so that users can see the videos on Snapple’s website, as well as on Vine.  Each Vine gives a brief snapshot into the life of the alligator, showing the many ways it could loose its teeth. The Vines are playful and entertaining and fit well with the overall campaign.
The campaign, Re-enFACTments has also been doing well across multiple social platforms.  The brand has done a fantastic job of integrating paid, earned and owned media.

Snapple on Facebook
On Facebook and Twitter, Snapple has been pushing the Re-enFACTments by posting one fact each day. They are also constantly updating their website with each new fact, and having celebrities, cooks, artists and social media experts create facts.
In the current moment, Snapple is winning! They have succeeded at integrating Re-enFACTment across all channels and their audience seems to be loving it.


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