Online personalization has been blighted by the stigma that it’s something we’d all love to achieve but it’s out of the reach for the middle market.
In fact, a recent Econsultancy survey that found that 94% of companies sampled agreed personalization “is critical to current and future success” but they didn’t know where to start or how to approach it.
But the tables are turning and this is all about to change. Companies that have started to use new and accessible personalization technologies have seen up to a 300% increase in conversions.
Unlike traditional 'top of the funnel' personalization models which rely on past behaviour data to personalize the online and email marketing experience, new cloud-based technologies use real-time behaviour analytics to adapt content and engage users whilst they’re on-site.
This means the messages and communication can change depending on if the user is at lead or at the referral stage.
Three simple personalization techniques that every online business can use
1. Look at the referring source
2. Tracking a visitor’s behaviour on your site
3. Engage with on-site messaging. Why the email will die