Mobile is growing and forward-thinking retailers are looking at ways to use mobile to increase sales, bring customers into stores, or to enhance the experience when people are shopping.
Mobile commerce sites are an obvious one but there are plenty of other ways to use mobile, such as to take payments, help customers navigate stores, and more...
Pizza Express payment app
This has been going for a while, but it's still a good example and one I wish more restaurants would use (I hate waiting ages for the bill).
Rather than waiting ages for the waiter to take your payment, you can use the app to pay by PayPal. It's convenient for customers and saves staff time.
Walmart Scan and Go
Scan & Go, a feature on the Walmart app, allows users to scan merchandise in certain stores and pay at a self-checkout counter.
The retailer has recently updated the app to offer new digital coupon capabilities as well as the ability to scan a QR code on a printed receipt to receive an electronic version.
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