Saturday, September 7, 2013

50% of businesses believe that social offers greatest marketing opportunities over next year

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).
In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.

The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013.
Which three marketing channels offer the greatest opportunities over the next year? (Client-side respondents)

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