Friday, September 13, 2013

Businesses are more likely to outsource display than PPC or social

Only a third of businesses (32%) manage their display advertising exclusively in-house,compared to 44% for paid search and 52% for social.

The data comes from a new Econsultancy and Adobe report that focuses on the use of paid-for digital channels, namely paid search, display advertising and social.

The report found that display is the most likely to be managed exclusively by an agency with social the least likely to be outsourced.

Do you buy the following media in-house or are they outsourced to an agency?

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