Saturday, September 21, 2013

Consumers vote for omnichannel

Almost half of consumers online want retailers to deliver genuine omnichannel retail experiences over the next five years, according to a study from Peerius.

When asked how they would like the retail experience to change over the next five years, 46% of respondents said they "would like retail to combine the best elements of online and in-store to create a single, consistent experience no matter how I shop".

In contrast, just 10% want the in-store experience to be more like the experience of buying online, and 14% want buying online to be more like the in-store experience.

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