Friday, September 20, 2013

Facebook accounts for 41% of social ad budgets vs. 18% on LinkedIn

On average businesses spend 41% of their social advertising budget on Facebook, compared to 18% on LinkedIn and 17% on Twitter.

But the split is even more extreme when looking at responses from agency staff, who claim that Facebook accounts for more than half (53%) of their clients’ budgets.

The findings come from the new Econsultancy/Adobe Quarterly Digital Intelligence Briefing, entitled Optimising Paid Media, which is based on a survey of more than 600 Econsultancy and Adobe subscribers.

How is your / your clients’ social advertising budget split between the following properties?





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