Monday, September 30, 2013

Improved performance seen as main benefit of real-time bidding

Our new Online Advertisers Survey Report asked 1,000 advertisers and publishers about the benefits of real-time bidding and found that more than half of advertisers see improved performance (62%) as the main advantage.

This was followed by reduced wastage (54%), lower cost per acquisition (53%) and better targeting capabilities (46%).

This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project. 

What do you see as the advantages of real-time bidding?

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