Friday, September 27, 2013

Mobile capabilities are top priorities for marketers

A survey of 400 US companies found that 40% of respondents said that mobile is a top priority for their brand and core to their overall marketing strategy.


Additionally, 80% of respondents in the MMA survey cited that mobile is not only transformational for their companies, but also strategic for their careers to stay on the cutting edge of emerging trends and technology.

The survey identified that data offers significant value when paired with mobile as 61% of companies plan to invest more in data capabilities over the next year.

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