Wednesday, September 18, 2013

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing.

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.

Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India, the United Kingdom and the United States in a relationship that's designed to better exploit the social media platform's analytics. Deerfield, Ill.-based Mondelēz will leverage the teams for brands such as Oreo, Trident, Wheat Thins and Cadbury Dairy Milk.

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