Saturday, September 21, 2013

Online shopping to hit £50bn by 2018

Ecomerce is set to grow by almost 50% over the next five years to be worth over £50bn in 2018, when one pound in every seven spent on retail will be made online, according to new research from Verdict.


One of the key drivers for the growth is the fact that more and more shoppers consider online shopping to be as enjoyable, or even more enjoyable, than traditional shopping.

In a survey of over 10,000 online shoppers, only 4% more people considered physical shopping to be more enjoyable than online, compared to a 25% gap 18 months ago.

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