Friday, September 6, 2013

Only a fifth of companies optimising paid for digital media

The new Econsultancy/Adobe Quarterly Digital Intelligence Briefing, entitled Optimising Paid Media, has found that just 21% of companies are carrying out ‘effective optimisation’ of media buying across search, display and social advertising.

The majority of marketers (57%) say that optimisation of this kind is only ‘limited’, while the remaining 22% say there is ‘no optimisation’ of media buying.

To what extent do you or your agency (or your clients) optimise media buying across different digital channels?

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