Thursday, September 19, 2013

What It Means to Become a Socially Enabled Enterprise (Research Study)

The Socially Enabled Enterprise study gathered insights 923 IT and Marketing leaders from 20+ industries and 52 countries in organizations employing 100 employees or more.  The purpose of the study is to explore the changing role of the IT and Marketing due to the impact of social business and to explore the impact social platform adoption is having on enterprise’s operations and customer-facing initiatives now and in the future. For the study, we defined a socially enabled organization as “A set of collaborative processes that have the potential to yield improved business processes that are customer-driven such as faster time to market with new products and services, more successful research and development outcomes and refined market messages that are explicitly influenced  by customer needs.”  


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