Monday, September 9, 2013

Why mobile is key to an effective multichannel strategy

The new Econsultancy Multichannel Retail Survey shows that 44% of smartphone owners have used their mobile to find details about a retailer (e.g. nearest outlet or opening times), up from 32% in 2012.

Have you used your mobile to find a retailer’s nearest store, opening times etc.?

The survey also asked smartphone owners whether they had used their mobile to compare prices and look at product reviews while out shopping, also known as ‘showrooming’.

The results show that 40% of respondents had used their mobile while out shopping, which is actually a slight decline on 2012. Even so, the number of people showrooming is still twice as high as it was in 2011 (19%).

No comments: